Facebook is making advertising ppt less accountable, but it still makes them ppt
Facebook is cracking down on advertising and promoting its own content to users.
The social network is removing ads for products and services, making them a more accountable way of doing business.
Advertisement A Facebook spokesperson said ads that were removed for commercial purposes would be reviewed and “redundant” ads would be made available.
“We’re taking a more responsible approach to what we do in advertising, which means we’re removing ads that promote products or services that are directly associated with ads on Facebook,” the spokesperson said.
“That means it’s no longer necessary to make ads on those pages.
Facebook’s goal is to be a platform for connecting and building communities, not just for advertisers.”
Facebook’s ad removal program is part of a wider push to reduce the influence of paid advertising, a key driver of the social network’s profits.
Facebook was ranked fourth in the 2016 global mobile ad market share behind Facebook Messenger, and is expected to overtake Twitter and Google in 2018.
“Facebook is going to start removing ads in a big way,” Mr Molloy said.
The platform has been trying to increase revenue by increasing its ad-serving revenue from $300 million to $2.5 billion in 2018, according to data from Kantar Media.
The company has been expanding its reach to reach more people in areas such as education and healthcare, but the push has not been without controversy.
Facebook has also been facing criticism over how its advertising platform operates.
Earlier this year, a former employee of Facebook, who spoke to the Australian Financial Review anonymously, claimed that the platform had an “epidemic” of users advertising for fake accounts.