‘Made in India’ adverts for smartphones – but only in Indian languages
The ‘Made In India’ brand has created adverts in Indian, Tamil, Bengali, Urdu, Telugu, Hindi, Gujarati and Nepali.
The adverts, made in Hindi, feature people with their children or friends sitting on a bench in front of an advertisement in a local language.
Made in Indian (MII) ads feature people sitting on the same bench with their kids or friends.
It’s not clear if the ads are targeting specific cities or not.
These adverts are the latest to appear in India.
According to AdWeek, there were nearly 4,500 advertisements in India in the first half of 2018, including ads in Telugu and Urdu.