When the internet is free, the ad industry is free
The Australian industry, once the envy of the world, has been forced to contend with the realities of digital ad space.
As the industry is forced to compete for ad dollars, it is faced with a host of new technologies and the ability to compete more effectively.
For the ad and content industry, the digital revolution has transformed the way advertisers advertise.
But the digital age has also created new issues, including the rise of online-only advertising.
Advertisers have been looking for new ways to target their ads and to make money from online consumers.
And the industry has also seen a growing number of new ways for advertisers to target audiences, including mobile apps, social media and ad-supported streaming services.
In this video, we take a look at some of the most innovative ways for online marketers to reach new audiences.
In 2016, online ads made up around 12 per cent of the ad spending, up from 5 per cent in 2015.
While the online ad market has continued to grow at a rapid rate, online advertising spending has remained stagnant in Australia for several years.
In 2016-17, online ad spend in Australia increased by $2.3 billion, but in the past five years the online advertising industry has seen an increase of $4.8 billion.
This is largely due to an increase in ad spending on mobile devices.
Advertisers can use a variety of tools to target consumers online, from banner ads, to sponsored content, to interactive content.
Online ads are also increasingly used in a variety to different ways.
In 2016-2017, ad spending for mobile and desktop ads increased by an average of $3.1 billion, while online ad spending increased by almost $1 billion.
Advertising has changed the way we buy and consume media.
With the advent of mobile advertising, it has been increasingly difficult for publishers to compete in the mobile space.
It is now even harder for publishers and advertisers to share revenue.
Ads in the ad space have become a valuable asset for advertisers, with more than $1.6 billion being spent on online ads in 2016-19.
In the year to March 2017, online spend on online advertising in Australia totalled $1,746 million, or 3.9 per cent more than the year before.
Adrian Chater is the chief executive officer of ad agency Kero Advertising, a partner at advertising firm BMG, and the co-author of The Advertising Revolution.