What’s in a name? | A look at the top 50 top-selling titles from the first quarter of 2017, according to Nielsen Media Research
A lot of this year’s best-selling content is from brands that have long been recognized as quality, but it’s also a testament to the way in which marketers are working to establish a brand identity.
Here are the top-ranking titles on the chart above, and we’ll break down each of them in more detail below.
The first quarter saw a huge jump in the number of ads that ran on TV.
The number of advertisements ran in the first nine months of 2017 nearly doubled from the same period a year earlier, according the Advertising Standards Board.
Advertisers spent $2.7 billion on TV advertising, a 40 percent jump from the year before.
The numbers show that ads on TV have more than doubled over the past decade, according a report by Nielsen.
The top 10 ad-running programs each accounted for 30 percent of the top 10 spots in terms of clicks and impressions.
That’s up from just 10 percent in 2017.
Advertisers also used more than 30 percent more clicks and 10 percent more impressions to drive more than 4.3 billion total clicks on their digital ads, up from 4.1 billion clicks and 4.2 billion impressions in 2017, the report found.
Advertising’s biggest growth comes from branded content.
For example, a brand can use a brand image to promote a product or service, but there’s a greater chance that a TV spot or video will also feature that brand’s brand.
Advertising, meanwhile, is also making use of content that is shared online, which can also increase clicks and traffic.
Ads from brands and online influencers are also driving more engagement than ever before, according Nielsen.
Ad networks such as Facebook, Twitter and YouTube were among the top 25 most engaged online media channels in 2017 by click-through rate.
In a similar vein, advertisers are increasingly using mobile devices to drive engagement.
The Pew Research Center reports that 81 percent of U.S. adults and 87 percent of adults aged 18-34 have used an Android device at some point.
Facebook’s share of this market has increased by more than half since 2015.
Mobile users have been a critical part of the rise of the TV advertising industry.
Nielsen says that nearly 70 percent of all U.K. adults are mobile users, up more than 70 percent from 2016.
The U.N. estimates that in 2019, 50 million more people in the U.L.A. will have access to mobile devices than they do now.
In the first two months of the year, TV advertising grew a staggering 42 percent.
This was thanks in part to more than 2.5 million TV spots that ran in prime time on a variety of platforms, including mobile, social and traditional television.
The amount of time spent watching TV advertising also increased by nearly a third.
Adverts from digital publishers and publishers with strong brands were the top performing genres.
Nielsen’s Top Stories category includes news, sports, fashion and entertainment, with the number one most watched show, “The Voice,” ranking first for this category in both the U of S and U.
Other categories in the Top Stories are music, music videos and entertainment videos.