What to watch for in Google’s latest ad campaign
Google has announced its latest ad blitz, aimed at the mobile advertising space.
The campaign will be broadcast on a number of platforms, including the new YouTube TV, Facebook Live, Instagram and Google Maps.
The ads, which are expected to be a hit, will feature a mix of people and animals, with the goal of showing the “future of entertainment”, as well as a number people who can be seen playing games, and a number animals that are “making a difference” in society.
“Google’s latest advertising campaign is a clear attempt to show that we are here to make a difference,” Google CEO Sundar Pichai said in a statement.
“Our new ad campaign is the most diverse of any we have ever done.”
“The campaign is also one of the most visually compelling,” he added.
“This campaign is not just about Google ads, it’s about what’s being shown to our users.”
The ad campaign will also feature a “super-smart” narrator that will help users “see the future of entertainment” as well.
“The narrator will provide users with a glimpse of the future and help them make informed decisions on how to engage with our ads,” the ad agency said in the statement.
“The narrator is not a Google ad but a human being with the power to see what’s next and make the world a better place.”
The campaign will air on YouTube, Google Maps and Google Play.