Is soap making online advertising softwires for advertisers?
The ad-sending world has become increasingly digital, with ad technology companies scrambling to develop products that work seamlessly with mobile and social media.
But the technology hasn’t always been easy.
Now, a new startup has built an easy-to-use ad-making tool called soap making, which can make ads that are indistinguishable from ads produced in real life.
“There’s a huge difference between making a good impression on Facebook and making a great impression on a person on a phone,” said Adam Gopnik, co-founder and CEO of soap making startup Stumptown Media.
“You need to be able to make ads for different things.
You need to know how to make a good Instagram video, or you need to understand how to do a good Google search.”
Gopnik is an early-stage investor in the company, and he’s excited to see the product work on the web and mobile.
“I’m a big believer in the web being the new TV, the new Netflix, the future of content,” he said.
“The biggest barrier to that is the bandwidth that’s required to build the network.”
That bandwidth is also critical to making ads that work on Facebook, Twitter, and other social media platforms.
“That bandwidth’s pretty huge, but I think that’s going to change very quickly,” Gopniksaid.
“We think that this technology is going to make it easier to build and scale the network for the ads we want to put in our content.”
Stumptowork, which recently raised $1 million in Series A funding, aims to create a tool that can make advertising ads on the Web, Twitter and other platforms.
The company plans to launch a beta version of the tool in a few weeks, and Gopny said it’s likely to work on Android and iOS.
The soap making app works by creating an ad, which it then uploads to Stumpsown Media’s platform.
Stumpty also uploads the video to YouTube.
Gopnick said that the app is a great way to create videos that are not only interesting to people, but also to be monetized through a platform that is already used by the media.
“You can just upload a video to a social network, you can upload a YouTube video, you upload a photo to Instagram, you know, it’s easy,” he added.
“This is really a platform for a lot of people.”
Gope says that while soap making will work on mobile, the company is aiming to launch on desktop in the coming weeks.
That platform, which will also include a tool for creating videos, is still being developed.
While Gopnoz is optimistic about the soap making tool, he also believes that there are still some hurdles to overcome.
“I think there’s still a lot more work to be done to make soap making really easy, and I think the way that people consume content, the way they consume video, is a really big part of the problem,” he told Ars.
Stumpty is hoping to launch in the next couple of weeks, but for now it has partnered with a startup called Fuzzy Labs, which has been developing an ad-based product called a social ad network.
It has also partnered with YouTube to host a number of videos and images that can be used in soap making.
“That’s the future,” Gom said.
“It’s going from something that you’re trying to do in the kitchen, or in your kitchen, to something that’s being done in your office.”
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