Google AdWords to cut ad targeting, remove ads in search, increase ads
Google is rolling out the changes to its AdWords program in an effort to boost its search advertising business.
The changes come as AdWords has struggled to get users to switch over to its rival Google Search engine.
Search ads are part of Google’s revenue model, and advertisers are incentivized to buy ads on the search engine.
The search ad removal changes, announced Monday, are designed to improve Google’s search ads and reduce competition in the market.
AdWords has been struggling to get customers to switch to its competitor, Google.
In its latest earnings report, Google reported that its search ad spending has declined slightly, and AdWords revenue declined 13% last quarter.