Why you shouldn’t buy ads linked
The biggest reason you shouldn.
If you click on an ad linking to a product, service or other content, you’re giving it away.
If your company makes products and services that link to products and/or services that aren’t linked, your brand gets taken for a ride.
If that happens, you could end up with a loss of revenue.
A new study from the consulting firm The Ad Research Institute, which analyzes online advertising, found that more than 80 percent of the ads we see on sites that link are likely to be unwanted.
The AdResearch study, conducted by the Adtech Center, a nonprofit in Washington, DC, surveyed more than 2,000 ad buyers to better understand how marketers can take advantage of the benefits of linking their content to their products and businesses.
While the study focused on link marketing to websites that make products and other content available for purchase, other sites that offer paid content also earn a percentage of revenue from links that are made.
Here’s what the study found.
When the research team asked marketers to imagine a scenario where an ad that appears in a product or service, but that doesn’t link to it, had a very high chance of appearing on a website that doesn`t link to the ad, most were tempted to link to a paid content product.
“We looked at a variety of different scenarios, including people who were not aware of the risks of using a product-linked ad to advertise to someone who wasn’t a customer,” said Adtech Chair and CEO Andrew Johnson.
“But we found that it was still more likely to happen if you linked to a free product or free service.”
The study also found that links to products that link aren’t necessarily better than the ones you wouldn’t link directly.
For example, the study showed that if an ad linked to products with a low conversion rate, the link might not be as valuable as the direct link.
It also found links to content that links are better than links to product ads that don’t link.
“You can link to content and get the same amount of revenue as a direct link,” said Johnson.
So, if you want to get the most bang for your buck, it’s probably better to link directly to your product or services rather than link to ads.
Here are some other tips for avoiding links in the first place.
Avoid the clickbait title.
The title of an ad should contain the words “links to” in the title.
“Don`t use a title like, ‘Buy the latest Apple product from Apple,'” said the study.
“Instead, use the word ‘Buy’ and use a lower-case ‘i.'”
Also, be careful when you link to other businesses or businesses that aren`t products or services you might be interested in buying.
“Linking to other companies in a way that makes it seem like you are buying something from them or that you are trying to help them is one way to make the link seem like a legitimate business,” said David Fiedler, CEO of The AdTech Center.
“It may not be an ethical way to link, but it is a way to say that it is not a legitimate link.”
Use affiliate marketing.
Many sites are making money from affiliate links.
“These affiliate links can provide a great opportunity for brands to link back to their own brand or product,” said Fiedlers partner, Matt Bischoff.
“If you link back and get some revenue, you might get some attention on social media or the news sites.
You can make that link look legitimate and then if you’re interested in doing something else, you can earn a referral fee from the company,” said Bischof.
“That`s the best way to do it.”
Don’t click on the banner.
The banner on most links doesn`s not have to be a legitimate banner.
“The best way I can think of is to not click on it,” said the report`s author.
“I would suggest not clicking on the ad unless it is clearly in the context of the ad.”
The report found that 70 percent of ad buyers thought the banner on a link was better than a banner with a banner at the bottom.
For more information on how to optimize your link campaign, visit AdtechCenter.com.
If the banner doesn` t have the word “Buy” at the top, it may not mean much.
But if you are linking to an affiliate, the banner may indicate that the advertiser has some sort of financial interest in your business.
“They are trying do something to make money, or they are trying out something that might be profitable, or some sort,” said John Hahn, CMO and CEO of Adtech.
If it does mean anything, the anchor text should read, “We have a partnership with the company that you might like to try.”
Avoid affiliate linking on paid content.
The study found that only 14 percent of sites that make paid content link to their product. But