Australian ad watchdog ‘disappointed’ by ABC decision to remove advertising from Australian website
A review of Australian media’s advertising decisions, including the decision to pull advertising from the ABC’s website, is recommending that the ABC “admit its mistake” and “reject any future attempts to take control of advertising in the future”.
The review of the ABC by the Advertising Standards Authority of Australia (ASA) comes after a group of advocacy groups called for the ABC to be stripped of its advertising rights in Australia.
“It’s an extraordinary oversight that the media regulator is now suggesting that it is OK to censor and censor for a commercial reason, and to censor for the sole purpose of ensuring that advertisers pay to be featured on ABC properties,” said the Australian Advertising Federation (AAF).
“The ABC is not alone in this decision.
The Australian Public Service Commission (APSC) has also decided to make its decision public.”
The ABSC has been conducting its own review of its media policy for years, and has concluded that the current structure is not suitable for an independent body like the ABC,” said AAP’s director of public affairs, Michael Crouch.”
For this reason, the Australian Public Services Commission (APSC) has recommended that the organisation should be removed from the public service broadcasting licence.
“The ASA review, which is due to be published in the journal Ethics & Behaviour, comes as the ABC has launched a major advertising campaign to promote its new television service.
The ABC and its local partner Nine Media, along with advertising agency Creative Artists Agency, are to launch a series of new TV advertisements on Monday, and a number of commercial deals with the broadcaster will be announced on Tuesday.
The new advertisements will also feature the ABC logo on the bottom of the screen.”
We will make sure the ads are as relevant as possible to the Australian public,” the ABC said in a statement.
The advertising deal with Creative Artists will include an opportunity for the broadcaster to “reproduce” commercial ads during the program.”
These ads will have a greater chance of reaching Australians in their local communities,” the statement said.
The Australian Advertising Standards Commission (ASC) review is the latest blow to the ABC after the regulator issued a scathing report into the network’s decision-making process and “significant failings” in its advertising policy.
In a submission to the review, the ASA said the ABC was “unable to establish the factual basis on which it made its decision to place commercial advertisements on the ABC” and had not adequately “adequately considered the implications of the decision”.
The ABC said it was “very disappointed” with the report, but added that it had “received assurances from the ASC that it would not repeat the mistake of its past.”ABC managing director, David Reid, said in the statement that the review was a “necessary step to ensure the ABC can continue to operate in a safe and responsible manner, with all of its responsibilities to the community”.”
The Australian public is rightly concerned by the continuing threat of misinformation and misinformation campaigns,” he said.”
As such, it is a very important review of ABC media policies to ensure that we are not operating in a manner that risks undermining trust in the media.
“All of the review’s findings are confidential and not open to the public, but we will continue to share the information as we need to improve the quality of the journalism on our television platforms.”