Why you should pay attention to advertising on your mobile device
Mobile advertising is a huge part of what makes our lives as consumers work.
But what does that mean for you?
How should you spend your mobile ad dollars?
We asked some experts to give their thoughts on how mobile advertising works, and how you can take advantage of the various ways it can be used to improve your shopping experience.1.
Advertising on the WebThe best way to use mobile advertising is to take advantage, says Mark McQuillan, director of advertising and strategy at adtech company Zephyr Media.
That’s because you can use it as a marketing tool.
“When people click on ads they are going to get ads that are optimized for them,” he says.
“Advertising can also be used in the same way that people are used to seeing advertisements on TV, in the form of a series of ads that move to different screens and then back to the TV,” McQuillin says.
McQuillin recommends using a service like AdMob to set up a mobile ad campaign, where users are directed to the mobile ad that will appear.
He says that will allow you to target ads that can be easily consumed.
“If you want to reach the right target audience, it is important to target the right audiences at the right time,” McQuellan says.
“Mobile ads can be a great way to target those targeted audiences and increase the number of people who get a response from you.”2.
Advertising through appsThe biggest advantage mobile advertising has over TV advertising is that you can spend more time with your mobile advertising.
McQuinn says that’s why he thinks that mobile advertising can make a big difference in the way consumers interact with apps.
“The app ads that we see on mobile can be tailored to a specific audience and they can be very effective,” he explains.
“They can be the most effective ads on mobile because the user can actually interact with it.”
Apps are an incredibly powerful tool in helping people find products and services,” Mc Quillan says, and they have the potential to provide a lot of value.”
Mobile apps are really powerful because they can provide users with a wealth of information and you can tailor them to your specific audience,” McQillan explains.3.
“People who have smartphones tend to buy more apps than people who don’t. “
In the App Stores, we see a lot more of apps that are geared toward the mobile user base,” he adds.
“People who have smartphones tend to buy more apps than people who don’t.
This can help to drive more traffic to your app and therefore more conversions.”4.
Advertising using Google AdWordsIn addition to mobile advertising, McQueellans recommend that you also use Google Adwords to advertise your business.
McQueillans recommends using AdWords for businesses that don’t have a lot in the traditional way, like restaurants, bars, or hotels.
He suggests using Adwords for businesses with more established brands or niche categories.5.
Advertising with mobile appsThe mobile ads that McQuilly recommends work well for restaurants, restaurants with a lot customers and small businesses, and for hotels, he says, as well.
McQueillan recommends that you use AdWords to advertise through mobile apps, and that you should only spend on ads that have a high conversion rate.
“We see a huge amount of ads in those categories that don’st have a conversion rate, and those are really bad ads,” Mc Quellan explains, because it’s hard to know whether the users will actually click on the ad or not.
“There are a lot better mobile advertising methods,” Mc Quinnin says.
“[Mobile ads] can be extremely powerful, and if you have that kind of content you can get a lot from it.”
McQuillans also says that it’s important to use Google Ads in your campaigns to increase your conversion rates.
“We’ve had many people report success with AdWords with their campaigns,” he notes.
“It works well for us and we recommend it to people who are targeting businesses or for brands that are targeting users.”