How to make advertising look like it’s competing
When a new invention comes along, the world of advertising is a whirlwind of interest.
There are millions of ideas and companies vying for a slice of the pie, and the only way to make a dent is to make something look like an advertiser.
The new study from Google, in collaboration with the advertising agency, found that when you put together an advertisement that looks like a competitor’s product, people tend to notice it more.
“When we put together ads that looked like a product we were interested in, the people who clicked on them actually clicked on more of our ads,” says Advertiser Branding Executive Lead Andrew Smith.
“If you look at people who don’t click on ads, they’re probably doing something wrong.
That’s why we recommend you make ads that look like you’re an advertisor.”
Smith says he thinks this is because advertisers are generally focused on making a profit, so they tend to focus on the best ads.
And the more they focus on ads that have the best image, the more people will click on them.
So what makes an ad look like a competition?
“It’s really just making sure that the brand looks like an advertising competitor,” Smith says.
“I’d say the most important thing is to have a consistent, consistent look.”
When a company tries to take a look at an ad, they might look at the image, look at its text, or look at some of the ads that it’s featured in.
Then the company looks at the data and determines whether that’s what a competitor is looking for.
“If you’re not using the same image, you’re looking at different content,” Smith explains.
“You’re looking to see what their competitor is doing.
If you’re using the exact same product, it’s a different product.”
For example, in the photo above, the company that is advertising on this ad is looking to build a similar product to the one it’s advertising on.
And in the second photo, the photo shows the exact opposite.
The difference between the two ads could be the way they are put together.
If the product is more expensive, the ad may show up in more places and people may click on it.
On the other hand, if the product looks cheaper, the ads will be in a more generic place.
The researchers say that brands can try to take advantage of this, by using the right combination of images, text and images to build an image that is consistent with a competitor.
And because the more of these different things you do, the better your image will look.
In fact, they say that if you’re a brand and you do this, it could help you attract more customers, increase sales and increase your bottom line.
“People think that brands should have a logo, they should have some sort of logo, but what they really should have is a consistent image that they can show off,” says Smith.
“When you’re creating images for a brand, you should use the same thing for all the different products you’re advertising,” he adds.
The study was published in the journal Advertising Analytics.
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